When creating a childrenswear (design/retail)company it is important to consider the brand. Extensive market research is necessary as well as branding ideas. It is important for a new company to have USP (unique selling point), in order for it to compete and be successful in the market again well established companies. When branding designs or a company the target market must be considered and tailored to fit to that market. When creating a brand logo's, labels, garment fabric, garment size, finishes, costings must all be considered and incorporated.