When creating a childrenswear (design/retail)company it is important to consider the brand. Extensive market research is necessary as well as branding ideas. It is important for a new company to have USP (unique selling point), in order for it to compete and be successful in the market again well established companies. When branding designs or a company the target market must be considered and tailored to fit to that market. When creating a brand logo's, labels, garment fabric, garment size, finishes, costings must all be considered and incorporated.
childrenswear blog
Tuesday, 28 February 2012
CHILDRENSWEAR MARKET RESEARCH
MARKET DEFINITION THE CHILDRENSWEAR MARKET INCLUDES BABY CLOTHING, BOYS ACTIVEWEAR, BOYS CASUAL WEAR, BOYS ESSENTIALS, BOYS FORMALWEAR, BOYS FORMALWEAR-OCCASION, BOYS OUTERWEAR, GIRLS ACTIVEWEAR, GIRLS CASUAL WEAR, GIRLS ESSENTIALS, GIRLS FORMALWEAR-OCCASION, GIRLS OUTERWEAR AND TODDLER CLOTHING. MARKET VALUES ARE CALCULATED AT RETAIL SELLING PRICE (RSP). ANY CURRENCY CONVERSIONS USED IN THE CREATION OF THIS REPORT HAVE BEEN CALCULATED USING CONSTANT ANNUAL AVERAGE 2009 EXCHANGE RATES. HTTP://WWW.JUST-STYLE.COM/MARKET-RESEARCH/CHILDRENSWEAR-GLOBAL-INDUSTRY-ALMANAC_ID107266.ASPX
Sunday, 26 February 2012
Collections
With two annnual collections SizeSmall is always up and ahead. From the very first collection and up until now SizeSmall copenhagen has always been singled out as one of the coolest Danish kids wear labels.
Past Collections: FALL/WINTER 2011
Past Collections: FALL/WINTER 2011
SPRING/SUMMER 2011
FALL/WINTER 2010
SPRING/SUMMER 2010
FALL/WINTER 2009
SizeSmall - Brand Research
SizeSmall is a Childrenswear company based in Denmark. It has an international client base, distributing world wide, with it's clothing sold in boutiques and in independent stores as well as online. The stores can be found in Australia, Denmark, Netherlands, UK, Sweden and Spain. They are now entering the Portuguese and Swiss market.
The styles of SizeSmall copenhagen is urban cool. The clothes have humour and attitude. Funny, sketchy graphics also work to give SizeSmall copenhagen its playful edge. The graphics are created especially for SizeSmall copenhagen by the copenhagen street artist and illustrator, Stony.
SizeSmall Brief
As Part of my Work Based Learning, for my Foundation Degree Fashion, I have been assigned a live project to design a collection for a childrenswear company, called SizeSmall.
The final designs will be entered into SizeSmall's competition, in which they will be made up as selling samples and will be presented alongside the rest of the collection designed by SizeSmall. The winner will be credited for their designs.
In order for me to design an innovative, yet commercial childrenswear collection, to fit the companies requirements, style and SizeSmall feel, I must carryout research into:
I must consider fabrics- what is practical and suitable for the market level I have designed for e.g. price of fabric, finishes and pricing the garments.
This blog will document my progression, covering everything from my research to final designs.
The final designs will be entered into SizeSmall's competition, in which they will be made up as selling samples and will be presented alongside the rest of the collection designed by SizeSmall. The winner will be credited for their designs.
In order for me to design an innovative, yet commercial childrenswear collection, to fit the companies requirements, style and SizeSmall feel, I must carryout research into:
- Market Research
- Brand Research
- Health and Safety regulations
- What children are wearing now
I must consider fabrics- what is practical and suitable for the market level I have designed for e.g. price of fabric, finishes and pricing the garments.
This blog will document my progression, covering everything from my research to final designs.
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